The full B2B pipeline stack.
From the first account list to a fully managed pipeline — every component of structured B2B growth execution, available individually or as an integrated program.
B2B Lead Generation
Qualified opportunities, not just contact lists.
Identify the right industries, companies, and decision-makers based on a precise ICP. Execute targeted, multi-channel outreach to generate qualified pipeline — measured in meetings and opportunities, not raw lead volume.
- ICP definition and account universe build
- Decision-maker identification and mapping
- Multi-channel outreach execution
- Lead qualification and handoff
- Weekly pipeline reporting
Appointment Setting
Qualified conversations with relevant decision-makers.
Convert targeted outreach into scheduled meetings with procurement heads, plant managers, and business owners. We manage the full cycle from first contact to confirmed appointment — with context, not cold scripts.
- Stakeholder identification and prioritisation
- Personalised outreach and follow-up cadences
- Objection handling and qualification
- Calendar coordination and pre-meeting briefing
- Show-rate tracking and rescheduling management
Account-Based Marketing (ABM)
Precision targeting of high-value named accounts.
Build and execute ABM programs targeting specific named accounts, decision-making units, and enterprise prospects. Every touchpoint is account-specific, stakeholder-relevant, and brand-aligned — no spray-and-pray. Proven in enterprise and premium-segment automation and manufacturing engagements.
- Named account selection and tiering
- Decision-making unit mapping (C-suite, engineering, procurement)
- Account-specific messaging and outreach
- Multi-stakeholder engagement sequences
- Account penetration and engagement tracking
Demand Generation
Build market awareness before the RFQ lands.
Create structured demand through multi-channel engagement — establishing MOTSB2B clients as known, credible vendors before a prospect is ready to buy. Industrial buying decisions are rarely impulse; familiarity and consistent presence drive shortlisting.
- Market visibility and awareness programs
- Consistent multi-channel stakeholder communication
- Event and trade show pipeline integration
- Content-supported outreach sequences
- Brand positioning in target accounts
Sales Outsourcing
A fully executed sales function — without the overhead.
End-to-end sales execution as an extension of your internal team. We cover prospecting, outreach, follow-up, qualification, and pipeline management — with full accountability for outcomes, not just activities. Reduces founder and owner involvement in routine sales conversations.
- Full-cycle outbound sales execution
- CRM setup and pipeline management
- KPI definition and performance tracking
- Weekly pipeline reviews and dashboards
- Continuous optimisation based on outcomes
SDR / BDR Outsourcing
Specialist outbound capacity without the ramp time.
Deploy trained SDR and BDR resources for outbound prospecting, decision-maker engagement, and pipeline development. Faster to deploy than a hire, accountable for pipeline metrics, and calibrated to your specific ICP and sales motion.
- SDR/BDR resource deployment
- Outbound prospecting and outreach
- Decision-maker engagement and qualification
- CRM data hygiene and pipeline tracking
- Ramp management and performance review
Inside Sales
Structured inside-sales execution across all channels.
Run disciplined inside-sales operations covering calling, email, LinkedIn, WhatsApp, and CRM management. Built for industrial buying cycles that require seven or more touchpoints per prospect and months of consistent follow-up.
- Multi-channel outreach: calling, email, LinkedIn, WhatsApp
- 7+ touchpoint cadence management per prospect
- Qualification and discovery conversations
- CRM entry and pipeline progression
- Escalation to field visits where appropriate
Market Research
Know exactly who to target and why.
Systematic research to identify qualified accounts, importers, OEMs, Tier-1 suppliers, and relevant decision-makers in target markets — domestic and international. The foundation of any effective B2B pipeline — without it, outreach is guesswork.
- Market and segment mapping
- Account identification and profiling
- International importer and OEM identification
- Decision-maker research and verification
- Addressable market sizing
Outbound Sales
Proactive, persistent, and disciplined outreach.
Execute structured outbound across multiple channels with consistent cadences and the follow-up discipline that industrial sales demands. Most deals are won on the fifth, sixth, or seventh contact — not the first.
- Multi-channel outbound strategy
- Disciplined follow-up cadences
- 7+ touchpoints per prospect where required
- Response handling and conversation management
- Outcome tracking and pipeline qualification
Pipeline Management
Visibility, accountability, and predictability.
CRM implementation, opportunity-stage tracking, pipeline reporting, and weekly dashboards. Growth cannot be managed without being measured — we install the infrastructure that makes your pipeline visible and your forecasts reliable.
- CRM implementation and configuration
- Opportunity-stage tracking and hygiene
- Weekly pipeline dashboards and KPI reports
- KPI definition and accountability
- Review cadence and continuous optimisation
Services are available individually or as a combined program. Most clients begin with a defined scope — a specific market, a target segment, an outbound motion — and scale from there once the system is producing qualified pipeline. A retainer plus commission model is available for clients where aligning incentives directly to revenue outcomes makes sense.
How engagements are structured.
Custom engagement pricing
Scope and engagement structure discussed directly — no published figures.
A retainer covers a cross-functional team — not a single individual. Scope, resources, and complexity determine the engagement structure and investment level.
- Researchers and market intelligence
- Tele-sales resources
- Email marketers
- LinkedIn specialists
- Campaign coordinators
- Supervisors and management oversight
- Reporting systems and dashboards
The fixed monthly retainer funds execution, systems, and manpower. The commission component aligns MOTSB2B with the client's revenue objectives — balancing commitment from both parties and encouraging long-term collaboration.
- Clients with clear revenue targets and defined sales cycles
- Engagements where pipeline value is trackable and attributable
- Long-term growth partnerships rather than one-off campaigns
- Situations where aligning incentives on both sides drives commitment
Many industrial businesses are accustomed to paying only on order receipt — a commission-only model. We do not operate that way, and we are direct about it. Business development creates value long before revenue is visible: market research, stakeholder mapping, outreach, multi-touch follow-up, and pipeline building all happen weeks or months before a conversion. A retainer funds that execution. We focus on education and trust-building as essential parts of the engagement process — and we are transparent about what each investment covers.
Discuss your pipeline constraints.
Tell us where your pipeline is stalling. We will be direct about which services apply and what a realistic engagement looks like for your business.